With comprehensive research for a retail brand, we identified that messages delivered between 8-11 PM substantially exceeded those sent during typical working periods, generating substantially higher open rates.

Begin by mapping ALL your competition – not just the obvious ones. Throughout our analysis, we found that our largest competitor wasn't the well-known company we were monitoring, but a recent startup with an novel model.

For a fashion retailer, we conducted a thorough platform efficiency evaluation that revealed their highest ROI channels were totally separate from their international patterns. This finding enabled a redistribution of spending that improved their total ROI by 213%.

Two quarters into business, our conversions were dismal. It wasn't until I chanced upon a detailed analysis about our industry that I realized how oblivious I'd been to the Analyze Business Competitors environment around us.

For a banking company, we produced a material collection about family financial planning that incorporated Islamic financial principles. This content outperformed their earlier standard money guidance by four hundred seventeen percent in interaction.

I presently use several applications that have dramatically upgraded our market intelligence:

• Search analysis platforms to track competitors' keyword performance
• Mention tracking software to follow rivals' digital footprint
• Site monitoring solutions to observe modifications to their websites
• Email capture to receive their campaigns

For a high-end retailer, we created a Saudi-specific attribution model that recognized the distinctive buying journey in the Kingdom. This technique discovered that their social media expenses were truly generating 286% more returns than formerly measured.

I use a straightforward tracker to record our competition's rates adjustments weekly. This has already allowed us to:

• Spot periodic price reductions
• Notice package deal approaches
• Understand their pricing psychology

I suggest categorizing competitors as:

• Primary competitors (offering equivalent products/services)
• Secondary competitors (with limited resemblance)
• Emerging challengers (new businesses with innovative capabilities)

For a digital service, we found that their foreign language material was substantially better than their local language material. After enhancing their Arabic content quality, they saw a 129% improvement in conversion rates from Arabic-speaking visitors.

Essential components:

• Extended decision periods in Saudi purchase journeys
• Family influence elements in purchase decisions
• Chat as a major but hard-to-measure effect platform
• In-person confirmation as the final purchase trigger

I spend at least a substantial amount of time each week reviewing our competitors':

• Website organization and user experience
• Articles and content calendar
• Digital channels presence
• User feedback and assessments
• Keyword tactics and rankings

A few months ago, a store owner approached me after spending over 500,000 SAR on digital marketing with minimal outcomes. After restructuring their approach, we generated a 743% growth in value generated.

Surprising findings:

• Snapchat exceeding Visual platforms for specific items
• Late advertising dramatically outperforming daytime campaigns
• Dynamic media generating higher ROI than fixed imagery
• Smartphone efficiency outperforming laptop by substantial margins

When I started my online business three years ago, I was convinced that our special products would be enough. I dismissed market research as a waste of time – a mistake that practically cost my entire venture.

Not long ago, I watched as three rival companies poured resources into developing their operations on a particular social media platform. Their initiatives flopped as the channel turned out to be a poor fit for our market.